Why might a company choose to keep a low-volume product in their line?

A company may choose to keep a low-volume product in their line primarily to diversify their product offerings. Offering a variety of products can enhance a company's overall market presence and allow it to cater to different segments of the market. This diversification can mitigate risk, as it spreads potential revenues across a wider range of products, reducing dependence on high-volume items.

Additionally, low-volume products can sometimes provide unique value or appeal to niche markets. This can lead to a loyal customer base that appreciates the diversity and specialty of the product line, even if the sales volume for these products is not high. Furthermore, having a diverse range of products can enhance a company's brand image and competitive advantage by showcasing their innovation and versatility in the marketplace.