Which of the following is the best example of a quantitative factor used as a basis for evaluating salesforce performance?

The best example of a quantitative factor used as a basis for evaluating salesforce performance is the number of orders generated. This metric provides a clear numerical value that directly reflects the salesforce's effectiveness in closing sales and achieving targets. It quantifies success in a way that can be easily measured and analyzed over time, allowing businesses to track performance trends, assess productivity, and make informed decisions about resource allocation.

In contrast, while the number of calls made can indicate activity level, it does not necessarily correlate directly with sales success since not all calls lead to orders. Customer satisfaction ratings, although important, are qualitative and more subjective in nature, reflecting the perception of service rather than direct sales output. Lastly, sales technique efficiency may provide insights into the skills of the salesforce but lacks a concrete numerical basis for evaluating performance in the way that order generation does, making the number of orders generated the strongest quantitative factor.