Which of the following is NOT a typical method of sales forecasting?

The correct answer is random guessing because it lacks a systematic approach and does not rely on any data or analytical methods. Forecasting is generally grounded in the use of reliable information, methodologies, and established practices. Methods such as market analysis studies and executive opinion are based on research and the expertise of individuals who understand market dynamics. Online consumer feedback also leverages actual data from consumer interactions to inform predictions about future sales.

In contrast, random guessing does not utilize any of these principles, making it unreliable and ineffective for sales forecasting. A sound forecasting process involves using various metrics, historical sales data, and informed judgment, all of which are absent in random guessing. Therefore, this method stands out as not only unorthodox but also impractical in the context of strategic sales force management.