Which of the following can negatively affect the assessment of a sales representative's effectiveness?

Engagement in unethical practices is a significant factor that can negatively affect the assessment of a sales representative's effectiveness. Even if a sales representative may achieve high sales numbers or positive results in the short term, unethical behavior can lead to a range of long-lasting negative consequences. This includes damage to the company's reputation, loss of customer trust, and the potential for legal ramifications. Evaluating a sales representative's effectiveness goes beyond just the numbers they deliver; it encompasses how they achieve those results. Unethical practices can undermine the integrity of the sales process and lead to unsustainable business practices. Thus, engaging in unethical behavior ultimately detracts from a fair assessment of a representative's true effectiveness and can impact overall business success.