Which of the following best describes the effects of an unethical sales force?

The option identifying the potential loss of customers and trust accurately reflects the detrimental consequences of an unethical sales force. When sales personnel engage in unethical practices, such as misrepresentation, coercive tactics, or dishonesty, it undermines customer confidence in the company's products and services. Trust is a foundational element in establishing and maintaining strong customer relationships; once it is compromised, customers are likely to seek alternatives, resulting in a decline in business and revenue.

Additionally, unethical behavior can lead to negative word-of-mouth and public scrutiny, further tarnishing the company's brand reputation. This loss of trust not only affects current customers but can also deter potential new clients from engaging with the business. Thus, the risks associated with an unethical sales force can have long-lasting impacts on customer loyalty and market position, making this option the most accurate in describing the effects of such behavior.