Which forecasting method is regarded as the most subjective?

The forecasting method that is regarded as the most subjective is executive opinion. This approach relies on the insights, intuition, and judgment of executives or managers to predict future sales or demand. While this method can draw on the experience and expertise of those in leadership positions, it is inherently subjective as it may be influenced by personal biases, perceptions, and the individual’s understanding of the market and business environment.

Executive opinion can be particularly useful in situations where data is scarce or difficult to interpret. However, because it lacks the objectivity found in quantitative approaches or more data-driven methods, it is typically viewed as less reliable. This subjectivity can lead to varying conclusions depending on who is making the forecast and their perspective on the factors affecting sales.

In contrast, quantitative analysis relies on numerical data and statistical methods to generate forecasts, consumer feedback focuses on actual customer input, and sales data comparison examines historical performance to guide projections—all of which are more objective in nature.