Which factor does NOT typically influence buyer behavior in sales?

Buyer behavior in sales is shaped by various factors that directly relate to the purchasing decision, such as price, product quality, and brand reputation. Price typically influences a buyer's decision-making process by determining affordability and perceived value. Product quality affects how buyers evaluate the utility and longevity of a product, impacting their willingness to purchase. Brand reputation plays a critical role in buyer trust; a well-regarded brand can significantly sway buyer preferences due to established credibility and customer loyalty.

While weather conditions can influence some purchases, particularly in industries like clothing or outdoor products, it is not a consistent or direct factor in buyer behavior across all sales contexts. Weather can affect short-term decisions but does not fundamentally shape the underlying motivations and preferences that drive consumer purchases in the way the other factors do. Therefore, it stands apart from the more foundational aspects that consistently influence buyer behavior.