Which approach provides the most comprehensive view of a salesperson's performance?

The approach that provides the most comprehensive view of a salesperson's performance is the 360-degree feedback evaluation. This method gathers insights from a variety of sources, including the salesperson’s peers, supervisors, subordinates, and sometimes even clients. By integrating perspectives from multiple stakeholders, it paints a more holistic picture of the salesperson's strengths and weaknesses, encompassing not just sales numbers but also interpersonal skills, teamwork, and customer relationship management.

Unlike weekly sales reports, which primarily focus on quantitative metrics like sales volume and revenue, 360-degree feedback considers qualitative aspects of performance and behaviors that influence results. Qualitative evaluations can offer insights on performance but may lack the breadth that comes from a multi-source approach, which is what the 360-degree feedback encompasses. Self-assessment tools allow salespeople to evaluate their skills and performance, but they are subjective and may not provide the same depth of insight from others involved in the sales process. Therefore, 360-degree feedback is the most effective in providing a comprehensive view of a salesperson's performance.