What is a valid reason to continue carrying a low-volume item?

Continuing to carry a low-volume item can be justified when it is needed to round out the company's product line. This approach contributes to a more comprehensive offering, ensuring that customers can find a variety of products within a specific category, which can enhance brand loyalty and customer satisfaction. Having a well-rounded product line can attract different customer segments, fulfill diverse needs, and reinforce the brand's identity.

Moreover, even if a specific item does not sell at high volumes, its presence can encourage customers to consider other, more popular items in the same line, ultimately benefiting overall sales. Additionally, sometimes low-volume items can serve as complementary products that support the sales of higher-volume items, thereby benefiting the company strategically even if they don’t directly generate significant sales on their own.