What does "cross-selling" involve?

Cross-selling involves selling complementary products to existing customers. This sales strategy is designed to enhance the customer’s purchasing experience by suggesting additional items that complement their initial choice. For instance, if a customer is buying a camera, a salesperson might suggest purchasing a memory card or a camera bag alongside it. This approach not only helps to increase the average transaction value but also adds value to the customer by fulfilling related needs they may have.

In contrast, the other options focus on distinct strategies. Offering discounts to repeat customers is more about customer retention and loyalty rather than selling complementary items. Promoting a company’s brand on social media leverages marketing for brand awareness but does not directly involve the sales transaction of complementary products. Lastly, targeting new customers with advertisements is centered around acquisition rather than maximizing the potential of current customer relationships through cross-selling techniques.