What does a company assess first to maximize sales distribution?

Maximizing sales distribution requires a thorough understanding of the company's total sales potential. This assessment enables the company to identify the overall market size and the expected revenue that can be generated within that market. By understanding this potential, the company can effectively strategize on how to allocate resources, determine appropriate pricing strategies, and identify target markets that will yield the highest returns.

This foundational understanding informs decision-making about salesforce distribution, helping to ensure that the distribution channels are aligned with the areas of highest potential growth. It also allows for better forecasting and planning in terms of staffing and resource allocation, ensuring that the sales team is positioned in ways that directly address market opportunities.

In contrast, while average salesperson experience, sales trends in the industry, and customer satisfaction ratings are important metrics, they are secondary to understanding the overall sales potential. These factors may help inform how to optimize the sales strategy, but without first assessing the total sales potential, companies may lack the necessary context to make the most informed distribution decisions.