Surveys of buyer's intentions are based on what type of information?

Surveys of buyer's intentions are primarily based on information obtained directly from product users. This approach involves gathering firsthand insights into consumers' preferences, expectations, and likelihood of making future purchases. By interacting directly with buyers, companies can gain valuable qualitative data that reflects their current needs and potential buying behaviors.

Understanding buyers' intentions helps businesses align their sales strategies with consumer demand, enhancing the effectiveness of sales efforts. This direct feedback can inform everything from product development to marketing campaigns, making it a crucial component for strategic sales force management.

While other options might provide valuable insights, they do not capture the immediacy and specificity of consumer intentions as directly as feedback from product users does.