Regarding the sources of information used in a performance evaluation, which statement is true?

The assertion that the company's records are the best source for performance output factors is rooted in the objective nature of this data. Company records typically include sales figures, revenue generated, customer interactions, and other quantifiable metrics that provide a clear picture of a sales representative's performance. These records are systematically collected and maintained, offering a comprehensive view of how sales personnel meet their targets compared to their peers.

Utilizing internal data helps to eliminate bias that may arise from subjective evaluations, such as self-reports or customer feedback, which can be influenced by personal perceptions. Company records reflect actual performance outcomes and are essential for making informed and fact-based evaluations.

While other sources of information like customer feedback, self-evaluations, or market trends can provide valuable insights, they often include elements of subjectivity or external factors that can complicate performance assessments. Thus, relying on company records aligns with a more accurate and reliable performance evaluation process, highlighting their importance as a cornerstone for evaluating individual sales performance.