In managing a sales team, the sales manager typically achieves the greatest benefit by focusing on which organizational segments?

Disable ads (and more) with a membership for a one time $4.99 payment

Prepare for the UCF MAR4418 Strategic Sales Force Management Exam. Utilize flashcards and multiple-choice questions with hints and explanations. Achieve exam readiness with comprehensive study resources.

Focusing on the weakest organizational segments can lead to significant improvements in a sales team's overall performance. By identifying and developing areas that are underperforming, a sales manager can implement training, support, and strategic interventions that address specific challenges faced by these segments. This can lead to enhanced skills, increased motivation, and ultimately, improved sales productivity.

Investing time and resources in the weakest segments often yields a greater return on investment than concentrating exclusively on already strong or high-revenue segments. Strengthening these areas not only contributes to better team morale but also enhances the overall capability of the team, leading to a more balanced and effective sales force. Ultimately, addressing weaknesses is a crucial strategy for building a well-rounded organization that can adapt and thrive in a competitive environment.