In demand forecasting terminology, how is the forecast for snow skis in the Midwest described?

In demand forecasting terminology, the appropriate description of the forecast for snow skis in the Midwest is "Market Potential -- Sales Potential." This term distinguishes between the overall potential that exists in the market for a product and the actual sales that a company can expect to achieve within that market.

Market potential refers to the total possible sales of a product in a specific market over a certain period, assuming optimal conditions and no constraints. It represents the total opportunity available if all consumers who would potentially purchase the product were to do so. For snow skis in the Midwest, this would encompass all possible demand from consumers in that specific geographic region, taking into account factors such as climate, demographics, and interest in winter sports.

Sales potential, on the other hand, narrows this down to what a specific company might expect to achieve in sales based on its market strategy, resources, and competitive positioning. This projection is informed by analyses of market potential, historical sales data, market trends, and strategic marketing efforts. For example, if a ski manufacturer has a robust marketing campaign and distribution network in the Midwest, its sales potential would reflect the expected output from their efforts within the framework of the existing market potential.

The other terms provided do not appropriately frame the distinction between potential and actual consumption