During the training of new sales reps, Sales Managers should be focused on which leadership style?

In the context of training new sales representatives, focusing on transactional leadership is particularly beneficial. This leadership style emphasizes structured tasks, clear objectives, and straightforward performance rewards. For newly trained sales reps, establishing a clear framework is vital. Transactional leaders set specific goals and provide feedback based on performance, which is essential in the early stages of a sales career where reps may be refining their skills and understanding key processes.

By utilizing transactional leadership, sales managers can ensure that new reps understand what is expected of them and how their performance will be evaluated. This creates a structured environment that allows new reps to learn and adapt while also being motivated by tangible rewards for meeting or exceeding their sales targets.

Other leadership styles, while valuable in certain contexts, may not be as direct or focused on the initial requirement of training new sales representatives. For example, transformational leadership encourages innovation and motivation, which is more applicable once reps are more experienced and can benefit from inspiring visions. Situational leadership is flexible and adapts to the team's maturity level but may not provide the consistent structure new reps need right away. Charismatic leadership relies on the leader’s charm and influence, which may not provide the immediate guidance that novices require. Hence, transactional leadership is the most appropriate choice for this scenario.